Peter Kwasi Oppong

Marketing and Corporate Strategy

About

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Research Summary

(inferred from publications by AI)

The researcher investigates the interplay of various factors such as consumer behavior, customer experience, brand perception, service quality, innovation, entrepreneurship, and technology adoption across Sub-Saharan Africa and Ghana's herbal medicine markets. By examining these influences on perceived quality, intentions, and choices, the study aims to understand how packaging, service quality, brand equity, innovation, entrepreneurship, and technological adoption shape consumer perceptions of herbal products.

Research Themes

All (23 Papers)

Social Sciences (21 Papers)

Physical Sciences (2 Papers)

All Papers

Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market(2022)

The Influence of Packaging and Brand Equity on Over-The-Counter Herbal Medicines in Kumasi, Ghana(2018)

Exploring the Nexus between Packaging, Quality, Equity and Loyalty in Drug Industry(2022)

Word-Of-Mouth and Willingness to Pay (WTP) Price Premium: Mediating Role of Herbal Brand Credibility and Brand Trust in Ghana(2023)

Influence of Brand Awareness and Perceive Quality on Loyalty: The Mediating Role of Association in Traditional Medicine Market in Kumasi, Ghana(2020)

The Link between Brand Equity and Loyalty: Evidence from Traditional Medicine Market in Kumasi Metropolis, Ghana(2019)

The Relationship between Word-of-Mouth, Satisfaction, Trust and Loyalty in Herbal Medicine Industry(2021)

Customer Satisfaction and Willingness to Pay More: Mediating Effects of Perceived Herbal Quality and Brand Trust in Ghana(2023)

REMOVED DUE TO POLICY VIOLATIONS(2021)

The Importance of Value, Image, Credibility and Trust to Repurchase Intentions in Over-the-Counter Herbal Market in Sub-Saharan Africa(2021)

Impact of brand awareness and association on loyalty : the role of equity in plant medicine market in Kumasi, Ghana(2018)

Measuring customer-based brand equity in traditional herbal medicine market in Kumasi, Ghana(2018)

VALUE AND WILLINGNESS-TO-PAY (WTP) HIGH PRICE: Mediating Role of Herbal Brand Credibility and Word-of-Mouth in Ghana(2023)

Effect of Brand Equity on Consumers` Word-of-Mouth Behaviour in Herbal Market in Ghana(2022)

Brand awareness, word-of-mouth and willingness-to-pay (WTP) high price(2022)

Brand Image and Behavioural Intentions: Mediating Role of Brand Equity and Brand Trust in the Herbal Industry(2023)

Achieving entrepreneurial intention through entrepreneurial orientation, social network ties, and market intelligence generation perspectives(2022)

Social Network Ties, Entrepreneurial Orientation, and Entrepreneurial Intention among University Students in Ghana(2022)

Influence of Brand Credibility, Satisfaction and Quality on Brand Equity in Non-Conventional Health Industry(2021)

The Effect of Brand Credibility, Brand Image and Customer Satisfaction on Behavioural Intentions in Traditional Medicine Market(2021)

The Effect of Brand Awareness, Credibility, Quality and Loyalty on Word-of-Mouth in a Competitive Medicine Market(2021)

The Role of Computer Education in the Behavioral Intentions to Use Information Technology in Hospitals in Kumasi, Ghana(2020)

Brand Awareness, Credibility, Satisfaction and Repurchase Intention Nexus in Phytotherapeutic Industry(2024)

Collaboration Network

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Research Collaboration Map

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About This Profile

This profile is generated from publicly available publication metadata and is intended for research discovery purposes. Themes, summaries, and trajectories are inferred computationally and may not capture the full scope of the lecturer's work. For authoritative information, please refer to the official KNUST profile.