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Brand Image and Behavioural Intentions: Mediating Role of Brand Equity and Brand Trust in the Herbal Industry

Paper Details
Authors:
Peter Kwasi Oppong
Joseph Owusu
Wilberforce Owusu-Ansah
John Victor Mensah
Publication Date: 2023-12-01
Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and AccountingMarketingSocial Sciences
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