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Influence of Brand Awareness and Perceive Quality on Loyalty: The Mediating Role of Association in Traditional Medicine Market in Kumasi, Ghana

Paper Details
Authors:
Peter Kwasi Oppong
Solomon Tawiah Yeboah
Adeliade Gyawu
Publication Date: 2020-11-14
Customer Service Quality and LoyaltyBusiness, Management and AccountingOrganizational Behavior and Human Resource ManagementSocial Sciences
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