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Customer Satisfaction and Willingness to Pay More: Mediating Effects of Perceived Herbal Quality and Brand Trust in Ghana

Paper Details
Authors:
Peter Kwasi Oppong
Wilberforce Owusu-Ansah
Joseph Owusu
Publication Date: 2023-01-01
Customer Service Quality and LoyaltyBusiness, Management and AccountingOrganizational Behavior and Human Resource ManagementSocial Sciences
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