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Showing 13-19 of 19 researchers in Department of Marketing and Corporate Strategy
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Martin Owusu Ansah

Martin Owusu Ansah

Department of Marketing and Corporate Strategy

The researcher has conducted extensive work across diverse research domains, including digital marketing and social media, global and cross-cultural management, organizational behavior, business strategy and innovation, leadership, entrepreneurship, workplace spirituality, corruption and economic development, service quality and loyalty, customer experience management, ethics in business education, innovation and socioeconomic development, Islamic finance and banking studies, consumer market behavior and pricing, taxation and compliance studies, tax modeling approaches, business strategies research, insurance and financial risk management, and healthcare systems. Their work focuses on understanding the interplay of various factors influencing customer engagement, organizational performance, cultural perceptions, service quality, financial dynamics, entrepreneurship, leadership, and ethical practices in these interconnected domains.

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Global and Cross-Cultural Management
Taxation and Compliance Studies
24 pubs20 themes
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Nathaniel Boso

Nathaniel Boso

Department of Marketing and Corporate Strategy

Business practices, marketing strategies, and policy changes shape performance across various domains. From entrepreneurial behaviors to external knowledge resources, these themes reveal how businesses adapt and succeed in different contexts. For instance, entrepreneurial orientations drive market orientation and network ties, impacting firm innovation and performance. Financial capital and learning orientation influence exports and sales capabilities. Strategic orientation affects export performance and brand positioning. Firms' resilience and operational efficiencies are shaped by supply chain disruption and resource slack. Legal frameworks in Africa influence international behavior, while creativity modulates sales collaboration. Digital marketing strategies enhance consumer attitudes toward social media, impacting engagement. Firms adapt to cultural norms, influencing their business practices. Global orientation enhances export competitive advantage, shaping economic growth. Organizational leaders drive sales-enhancing collaborations, affecting customer satisfaction and product adaptations. International and regional expansions shape entrepreneurial success, while innovation orientations guide market responsiveness. Policy interventions influence international marketing strategies and ethical behaviors in education. Legal policies impact housing economics and organizational learning processes. Psychological intuitions modulate social media usage and consumer behavior, while digital literacy enhances communication in the workplace. Organizational leaders drive sales-benefit exchange capabilities, impacting brand orientation and customer stressors. Firms adapt to cultural differences in technology adoption. Ethical leadership influences selling behavior, shaping organizational cultures. Digital marketing strategies enhance consumer attitudes toward information, influencing social media usage. Legal frameworks impact energy policies in developing economies, while marketing practices shape international business strategies. Legal systems influence tourism demand, impacting domestic and international markets. International business strategies affect African development trajectories and innovation orientations drive market responsiveness. Firms adapt to cultural contexts, shaping entrepreneurial behaviors. Global orientation enhances export competitive advantage, influencing economic growth. Legal frameworks impact energy policies in developing economies, while marketing practices shape international business strategies. Ethical leadership influences selling behavior, shaping organizational cultures. Firms adapt to cultural differences in technology adoption, enhancing brand loyalty and innovation orientations drive market responsiveness. Organizational leaders enhance sales-benefit exchange capabilities, impacting customer satisfaction and entrepreneurial success. Legal frameworks influence housing economics and organizational learning processes. Firms adapt to cultural contexts, shaping entrepreneurial behaviors. Global orientation enhances export competitive advantage, influencing economic growth. Ethical leadership influences selling behavior, shaping organizational cultures. Firms adapt to cultural differences in technology adoption, enhancing brand loyalty and innovation orientations drive market responsiveness. Organizational leaders enhance sales-benefit exchange capabilities, impacting customer satisfaction and entrepreneurial success. Legal frameworks influence energy policies in developing economies, while marketing practices shape international business strategies. Ethical leadership influences selling behavior, shaping organizational cultures. Firms adapt to cultural contexts, shaping entrepreneurial behaviors.

Energy, Environment, Economic GrowthSupply Chain Resilience and Risk Management
100 pubs34 themes
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Peter Kwasi Oppong

Peter Kwasi Oppong

Department of Marketing and Corporate Strategy

The researcher investigates the interplay of various factors such as consumer behavior, customer experience, brand perception, service quality, innovation, entrepreneurship, and technology adoption across Sub-Saharan Africa and Ghana's herbal medicine markets. By examining these influences on perceived quality, intentions, and choices, the study aims to understand how packaging, service quality, brand equity, innovation, entrepreneurship, and technological adoption shape consumer perceptions of herbal products.

Technology and Data AnalysisInnovation and Socioeconomic Development
24 pubs10 themes
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Sampson Ato Sarsah

Sampson Ato Sarsah

Department of Marketing and Corporate Strategy

The researcher's work integrates a comprehensive exploration of influential factors that shape innovation performance, entrepreneurial success, customer service quality, and technological adoption across diverse contexts. Their studies highlight how cultural orientations, organizational ambidexterity, and socio-economic influences interact with SMEs' capabilities to drive success in these areas, offering insights into the dynamic interplay between context and influence.

Innovation and Knowledge ManagementEntrepreneurship Studies and Influences
6 pubs5 themes
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Samuel Yaw Akomea

Samuel Yaw Akomea

Department of Marketing and Corporate Strategy

This researcher conducts a comprehensive study examining the multifaceted impacts on small and medium-sized enterprises (SMEs) across various economic contexts, including resilience, sustainability, gender dynamics, entrepreneurship, supply chain management, microfinance, and international business. Their work spans themes such as pandemic effects, sustainable practices, gender diversity, innovation, financial inclusion, and global economic influences, aiming to uncover patterns and mechanisms driving performance, resilience, and social equity across these sectors.

Quality and Supply ManagementInnovation and Socioeconomic Development
20 pubs16 themes
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Stephen Barima Nketiah

Stephen Barima Nketiah

Department of Marketing and Corporate Strategy

This researcher's work bridges multiple mathematical disciplines—algebraic topology, geometric group theory, homotopy theory, manifolds, category theory, representation theory, algebraic geometry, differential geometry, and non-linear dynamics—to address foundational questions in theoretical physics. Their research integrates tools from these areas to explore complex phenomena in fields ranging from topological quantum field theories to the geometric underpinnings of physical space-time structures.

0 pubs
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Wilberforce Achiaw Owusu-Ansah

Wilberforce Achiaw Owusu-Ansah

Department of Marketing and Corporate Strategy

The researcher investigates how digital platforms influence public perception and societal dynamics, particularly focusing on the impact of brand reputation on infrastructure development in socio-economic contexts. Their study, published in 2023, examines how brands like Huawei shape perceptions of technology and trustworthiness across Ghanaian digital infrastructure. This work contributes to understanding broader themes of digital platform economics, public perception, and policy implications for digital technologies.

Digital Platforms and Economics
1 pub1 theme
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