Martin Owusu Ansah
The researcher has conducted extensive work across diverse research domains, including digital marketing and social media, global and cross-cultural management, organizational behavior, business strategy and innovation, leadership, entrepreneurship, workplace spirituality, corruption and economic development, service quality and loyalty, customer experience management, ethics in business education, innovation and socioeconomic development, Islamic finance and banking studies, consumer market behavior and pricing, taxation and compliance studies, tax modeling approaches, business strategies research, insurance and financial risk management, and healthcare systems. Their work focuses on understanding the interplay of various factors influencing customer engagement, organizational performance, cultural perceptions, service quality, financial dynamics, entrepreneurship, leadership, and ethical practices in these interconnected domains.
Business Strategies and Management Research
Business Strategy and Innovation
Consumer Market Behavior and Pricing
Corruption and Economic Development
Customer Service Quality and Loyalty
Digital Marketing and Social Media
Entrepreneurship Studies and Influences
Ethics in Business and Education
Global and Cross-Cultural Management
Healthcare Systems and Reforms
Innovation and Socioeconomic Development
Insurance and Financial Risk Management
International Business and FDI
Islamic Finance and Banking Studies
Job Satisfaction and Organizational Behavior
Management and Marketing Education
Misinformation and Its Impacts
Service and Product Innovation
Taxation and Compliance Studies
Workplace Spirituality and Leadership
Health Entrepreneurship in Universal Health Coverage Delivery: Evidence from Emerging Economies
Open AccessMediating Role of Work Intentions in the Relationship Between Workplace Spirituality and Service Quality Delivery of Hotels in Ghana
Corruption, crime and investments by firms in emerging economies
Assessing the effects of transformational leadership on innovative behavior: the role of affective commitment and psychological capital
The Role of Employee Moral Awareness in Promoting Ethical Leadership: Towards Reducing Organisational Deviance in Ghana
Open AccessUsing signalling theory to assess the Government of Ghana’s risk communication during the COVID-19 pandemic
Open AccessOrganizational ambidexterity and financial performance in the banking industry: evidence from a developing economy
The influence of social media on purchase intention: The mediating role of brand equity
Open AccessGhana’s single spine pay policy and unemployment: The application of the partial least square modelling approach
Open AccessEntrepreneurial scaled behavioural indicators: Concept development and measure validation
Open AccessThe influence of national culture on organizational culture of multinational companies
Open AccessAnalysis of Organisational Culture on Component Conceptualisation of Organisational Commitment in Ghana's Banking Industry
Open AccessA Comparison of Price Effect and Country of Origin Effect on Consumer Counterfeit Products Purchase
Open AccessThe influence of Ghana's national culture on latent entrepreneurs: An application of Social Rule System Theory
Open AccessThe influence of Ghana's national culture on latent entrepreneurs: An application of Social Rule System Theory
Open AccessAnalysis of Market Orientation on Business Performance in the Multinational Service Industries
Open AccessEnhancing Organizational Perspicacity in the Ghanaian Insurance Industry: Viewpoint of Customers on Sales and Marketing Officers
CULTURAL DIMENSION IN MARKETING MANAGERS' DECISION MAKING: AN APPLICATION OF GEERT HOFSTEDE INDEX FOR GHANA
The Impact of Service Quality Delivery on Customer Loyalty in the Telecommunication Industry: A Case Study of Expresso Telecom, Ghana
An Empirical Study on the Determinants of Banks Selection in Ghana: Application of Principal Factor Analysis on Senior High School Teachers in the Kumasi metropolis
Open AccessDesign Thinking as a Strategy for Marketing Confectionery Products: A Case Study of Cocoa Processing Company—Ghana
Open AccessThe Influence of Sales Strategies on Customer Purchase Pattern in the Telecommunication Industry in Ghana
Open AccessInvestigation into Consumer Response to Sales Promotional Activities: The Case of Unilever Ghana Limited
Open AccessCorporate Social Responsibility in Ghana: A Comparative Analysis and Business Imperative
Open AccessDepartment of Marketing and Corporate Strategy
Kwame Nkrumah University of Science and Technology