Martin Owusu Ansah

Martin Owusu Ansah

24 Publications20 Research Themes17 Open Access
Research Overview & Focus

The researcher has conducted extensive work across diverse research domains, including digital marketing and social media, global and cross-cultural management, organizational behavior, business strategy and innovation, leadership, entrepreneurship, workplace spirituality, corruption and economic development, service quality and loyalty, customer experience management, ethics in business education, innovation and socioeconomic development, Islamic finance and banking studies, consumer market behavior and pricing, taxation and compliance studies, tax modeling approaches, business strategies research, insurance and financial risk management, and healthcare systems. Their work focuses on understanding the interplay of various factors influencing customer engagement, organizational performance, cultural perceptions, service quality, financial dynamics, entrepreneurship, leadership, and ethical practices in these interconnected domains.

Key Research Themes (20)
Social Sciences

Business Strategies and Management Research

Social Sciences

Business Strategy and Innovation

Social Sciences

Consumer Market Behavior and Pricing

Social Sciences

Corruption and Economic Development

Social Sciences

Customer Service Quality and Loyalty

Social Sciences

Digital Marketing and Social Media

Social Sciences

Entrepreneurship Studies and Influences

Social Sciences

Ethics in Business and Education

Social Sciences

Global and Cross-Cultural Management

Social Sciences

Healthcare Systems and Reforms

Social Sciences

Innovation and Socioeconomic Development

Social Sciences

Insurance and Financial Risk Management

Social Sciences

International Business and FDI

Social Sciences

Islamic Finance and Banking Studies

Social Sciences

Job Satisfaction and Organizational Behavior

Social Sciences

Management and Marketing Education

Social Sciences

Misinformation and Its Impacts

Social Sciences

Service and Product Innovation

Social Sciences

Taxation and Compliance Studies

Social Sciences

Workplace Spirituality and Leadership

Publications (24)

Health Entrepreneurship in Universal Health Coverage Delivery: Evidence from Emerging Economies

Open Access
2025Healthcare Systems and ReformsDOI: 10.21203/rs.3.rs-5453580/v1

Mediating Role of Work Intentions in the Relationship Between Workplace Spirituality and Service Quality Delivery of Hotels in Ghana

2023Workplace Spirituality and LeadershipDOI: 10.1080/1528008x.2023.2231147

Corruption, crime and investments by firms in emerging economies

2023Corruption and Economic DevelopmentDOI: 10.1108/jeas-08-2022-0200

Assessing the effects of transformational leadership on innovative behavior: the role of affective commitment and psychological capital

2023Job Satisfaction and Organizational BehaviorDOI: 10.1108/ebhrm-05-2022-0119

The Role of Employee Moral Awareness in Promoting Ethical Leadership: Towards Reducing Organisational Deviance in Ghana

Open Access
2023Ethics in Business and EducationDOI: 10.21272/bel.7(1).82-95.2023

Using signalling theory to assess the Government of Ghana’s risk communication during the COVID-19 pandemic

Open Access
2022Misinformation and Its ImpactsDOI: 10.4102/hsag.v27i0.1623

Organizational ambidexterity and financial performance in the banking industry: evidence from a developing economy

2021Business Strategy and InnovationDOI: 10.1057/s41264-021-00117-w

The influence of social media on purchase intention: The mediating role of brand equity

Open Access
2021Digital Marketing and Social MediaDOI: 10.1080/23311975.2021.1944008

Ghana’s single spine pay policy and unemployment: The application of the partial least square modelling approach

Open Access
2021Taxation and Compliance StudiesDOI: 10.1080/23322039.2021.1911766

Entrepreneurial scaled behavioural indicators: Concept development and measure validation

Open Access
2019Entrepreneurship Studies and InfluencesDOI: 10.1080/23311886.2019.1685366

The influence of national culture on organizational culture of multinational companies

Open Access
2019Global and Cross-Cultural ManagementDOI: 10.1080/23311886.2019.1623648

Analysis of Organisational Culture on Component Conceptualisation of Organisational Commitment in Ghana's Banking Industry

Open Access
2017Islamic Finance and Banking StudiesDOI: 10.26831/bssj.2016.2.2.1-26

A Comparison of Price Effect and Country of Origin Effect on Consumer Counterfeit Products Purchase

Open Access
2017Islamic Finance and Banking StudiesDOI: 10.3844/jssp.2017.216.228

The influence of Ghana's national culture on latent entrepreneurs: An application of Social Rule System Theory

Open Access
2017Islamic Finance and Banking StudiesDOI: 10.22610/jebs.v9i1(j).1562

The influence of Ghana's national culture on latent entrepreneurs: An application of Social Rule System Theory

Open Access
2017Entrepreneurship Studies and InfluencesDOI: 10.22610/jebs.v9i1.1562

Analysis of Market Orientation on Business Performance in the Multinational Service Industries

Open Access
2017International Business and FDIDOI: 10.3844/jssp.2017.40.52

Enhancing Organizational Perspicacity in the Ghanaian Insurance Industry: Viewpoint of Customers on Sales and Marketing Officers

2015Insurance and Financial Risk Management

CULTURAL DIMENSION IN MARKETING MANAGERS' DECISION MAKING: AN APPLICATION OF GEERT HOFSTEDE INDEX FOR GHANA

2015Management and Marketing Education

The Impact of Service Quality Delivery on Customer Loyalty in the Telecommunication Industry: A Case Study of Expresso Telecom, Ghana

2014Customer Service Quality and LoyaltyDOI: 10.17722/jorm.v3i1.70

An Empirical Study on the Determinants of Banks Selection in Ghana: Application of Principal Factor Analysis on Senior High School Teachers in the Kumasi metropolis

Open Access
2014Islamic Finance and Banking StudiesDOI: 10.6007/ijarbss/v4-i7/1051

Design Thinking as a Strategy for Marketing Confectionery Products: A Case Study of Cocoa Processing Company—Ghana

Open Access
2014Service and Product InnovationDOI: 10.5296/bmh.v2i1.5281

The Influence of Sales Strategies on Customer Purchase Pattern in the Telecommunication Industry in Ghana

Open Access
2014Business Strategies and Management ResearchDOI: 10.6007/ijarbss/v4-i5/859

Investigation into Consumer Response to Sales Promotional Activities: The Case of Unilever Ghana Limited

Open Access
2013Consumer Market Behavior and Pricing

Corporate Social Responsibility in Ghana: A Comparative Analysis and Business Imperative

Open Access
2013Innovation and Socioeconomic Development
Academic Metrics
DepartmentDepartment of Marketing and Corporate Strategy
Total Publications24
Research Themes20
Open Access Papers17

Department of Marketing and Corporate Strategy

Kwame Nkrumah University of Science and Technology

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