Department of Marketing and Corporate StrategySocial Sciences
Sampson Ato Sarsah
6 Publications5 Research Themes1 Open Access
Research Overview & Focus
The researcher's work integrates a comprehensive exploration of influential factors that shape innovation performance, entrepreneurial success, customer service quality, and technological adoption across diverse contexts. Their studies highlight how cultural orientations, organizational ambidexterity, and socio-economic influences interact with SMEs' capabilities to drive success in these areas, offering insights into the dynamic interplay between context and influence.
Key Research Themes (5)
Social Sciences
Customer Service Quality and Loyalty
Social Sciences
Entrepreneurship Studies and Influences
Social Sciences
Innovation and Knowledge Management
Social Sciences
Innovation and Socioeconomic Development
Social Sciences
Technology Adoption and User Behaviour
Publications (6)
Customers’ adoption of e-banking and its effects on banking services patronage in Ghana
Open Access2021Technology Adoption and User Behaviour
Effect of entrepreneurial orientation on radical innovation performance among manufacturing SMEs: the mediating role of absorptive capacity
Organizational learning ambidexterity and openness, as determinants of SMEs' innovation performance
Effect of network embeddedness on innovation performance of small and medium-sized enterprises
MARKET ORIENTATION AND NEW PRODUCT SUPERIORITY AMONG SMALL AND MEDIUM-SIZED ENTERPRISES (SMEs): THE MODERATING ROLE OF INNOVATION CAPABILITY
Individual’s Cultural Orientation and Perceived Service Quality in the Hospitality Industry
2019Customer Service Quality and Loyalty
Academic Metrics
DepartmentDepartment of Marketing and Corporate Strategy
Total Publications6
Research Themes5
Open Access Papers1
Department of Marketing and Corporate Strategy
Kwame Nkrumah University of Science and Technology