The researcher has conducted extensive work across diverse research domains, including digital marketing and social media, global and cross-cultural management, organizational behavior, business strategy and innovation, leadership, entrepreneurship, workplace spirituality, corruption and economic development, service quality and loyalty, customer experience management, ethics in business education, innovation and socioeconomic development, Islamic finance and banking studies, consumer market behavior and pricing, taxation and compliance studies, tax modeling approaches, business strategies research, insurance and financial risk management, and healthcare systems. Their work focuses on understanding the interplay of various factors influencing customer engagement, organizational performance, cultural perceptions, service quality, financial dynamics, entrepreneurship, leadership, and ethical practices in these interconnected domains.
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