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Martin Owusu Ansah

Marketing and Corporate Strategy

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Research Summary

(inferred from publications by AI)

The researcher has conducted extensive work across diverse research domains, including digital marketing and social media, global and cross-cultural management, organizational behavior, business strategy and innovation, leadership, entrepreneurship, workplace spirituality, corruption and economic development, service quality and loyalty, customer experience management, ethics in business education, innovation and socioeconomic development, Islamic finance and banking studies, consumer market behavior and pricing, taxation and compliance studies, tax modeling approaches, business strategies research, insurance and financial risk management, and healthcare systems. Their work focuses on understanding the interplay of various factors influencing customer engagement, organizational performance, cultural perceptions, service quality, financial dynamics, entrepreneurship, leadership, and ethical practices in these interconnected domains.

Research Themes

All Papers

The influence of social media on purchase intention: The mediating role of brand equity(2021)
The influence of national culture on organizational culture of multinational companies(2019)
Assessing the effects of transformational leadership on innovative behavior: the role of affective commitment and psychological capital(2023)
Organizational ambidexterity and financial performance in the banking industry: evidence from a developing economy(2021)
CULTURAL DIMENSION IN MARKETING MANAGERS' DECISION MAKING: AN APPLICATION OF GEERT HOFSTEDE INDEX FOR GHANA(2015)
Analysis of Market Orientation on Business Performance in the Multinational Service Industries(2017)
The Role of Employee Moral Awareness in Promoting Ethical Leadership: Towards Reducing Organisational Deviance in Ghana(2023)
Corporate Social Responsibility in Ghana: A Comparative Analysis and Business Imperative(2013)
Analysis of Organisational Culture on Component Conceptualisation of Organisational Commitment in Ghana's Banking Industry(2017)
The influence of Ghana's national culture on latent entrepreneurs: An application of Social Rule System Theory(2017)
A Comparison of Price Effect and Country of Origin Effect on Consumer Counterfeit Products Purchase(2017)
An Empirical Study on the Determinants of Banks Selection in Ghana: Application of Principal Factor Analysis on Senior High School Teachers in the Kumasi metropolis(2014)
Mediating Role of Work Intentions in the Relationship Between Workplace Spirituality and Service Quality Delivery of Hotels in Ghana(2023)
Corruption, crime and investments by firms in emerging economies(2023)
Design Thinking as a Strategy for Marketing Confectionery Products: A Case Study of Cocoa Processing Company—Ghana(2014)
Using signalling theory to assess the Government of Ghana’s risk communication during the COVID-19 pandemic(2022)
The Impact of Service Quality Delivery on Customer Loyalty in the Telecommunication Industry: A Case Study of Expresso Telecom, Ghana(2014)
The influence of Ghana's national culture on latent entrepreneurs: An application of Social Rule System Theory(2017)
Entrepreneurial scaled behavioural indicators: Concept development and measure validation(2019)
Investigation into Consumer Response to Sales Promotional Activities: The Case of Unilever Ghana Limited(2013)
Ghana’s single spine pay policy and unemployment: The application of the partial least square modelling approach(2021)
The Influence of Sales Strategies on Customer Purchase Pattern in the Telecommunication Industry in Ghana(2014)
Enhancing Organizational Perspicacity in the Ghanaian Insurance Industry: Viewpoint of Customers on Sales and Marketing Officers(2015)
Health Entrepreneurship in Universal Health Coverage Delivery: Evidence from Emerging Economies(2025)

Collaboration Network

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About This Profile

This profile is generated from publicly available publication metadata and is intended for research discovery purposes. Themes, summaries, and trajectories are inferred computationally and may not capture the full scope of the lecturer's work. For authoritative information, please refer to the official KNUST profile.