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Bylon Abeeku Bamfo

Marketing and Corporate Strategy

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Research Summary

(inferred from publications by AI)

The researcher has conducted extensive work across diverse domains, focusing on the interplay between various social sciences fields. Their primary areas of interest revolve around understanding how factors such as customer service quality, environmental sustainability, innovation, and financial inclusion influence business practices, economic development, and social outcomes. Through a synthesis of themes across multiple publications, the researcher has investigated how these elements shape decision-making processes, marketing strategies, cultural behaviors, and organizational performance. Their work highlights the importance of examining both internal mechanisms (e.g., advertising, technology adoption) and external influences (e.g., policy changes, economic crises) in fostering sustainable growth and equitable development.

Research Themes

All Papers

Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success(2021)
MARKET ORIENTATION AND NEW PRODUCT SUCCESS RELATIONSHIP: THE ROLE OF INNOVATION CAPABILITY, ABSORPTIVE CAPACITY, GREEN BRAND POSITIONING(2020)
Social risk, green market orientation, entrepreneurial orientation, and new product performance among European Multinational Enterprises operating in developing economies(2022)
Market orientation and performance of small and medium enterprises in Ghana: The mediating role of innovation(2019)
Consumer Attitude toward Products Made in Ghana(2012)
Abusive customer behaviour and frontline employee turnover intentions in the banking industry: The mediating role of employee satisfaction(2018)
Effect of entrepreneurial orientation on radical innovation performance among manufacturing SMEs: the mediating role of absorptive capacity(2020)
Developing a framework for entrepreneurship ecosystem for developing countries: The application of institutional theory(2023)
Making Do by Doing without: The Funding Sources of Female Entrepreneurs in Developing Countries(2019)
Capacity Building for Entrepreneurship Development in Ghana: The Perspectives of Owner Managers(2015)
Examining the Impact of Entrepreneurship Education, Environmental Factors, and Role Models on Entrepreneurial Intention(2025)
Factors influencing the choice of private and public hospitals: empirical evidence from Ghana(2017)
The effects of corporate rebranding on customer satisfaction and loyalty: Empirical evidence from the Ghanaian banking industry(2018)
Exploring the Relationship between Customer Satisfaction and Loyalty in the Mobile Telecommunication Industry in Ghana(2009)
Assessing the Intermediary Role of Relationship Ending Capability and Dark Side Between Network Embeddedness and SMEs’ Innovation Performance(2021)
Making do by doing without: bricolage in the funding sources of female entrepreneurs in resource-constrained environments(2021)
Brand salience of OTC pharmaceuticals through package appearance(2012)
Marketing capability and firm performance: the mediating role of resource orchestration capability(2024)
Effect of Internal Knowledge Sourcing on MNEs Subsidiaries’ Service Innovation Performance. The Role of Exploitative Learning and Entrepreneurial Orientation(2020)
Effect of television adverts on children’s purchase behaviour: Evidence from Ghana(2019)
Consumer Ethnocentrism: Empirical evidence from Ghana(2019)
Intervention programs and women empowerment: the role of skills acquisition and development and financial independence(2024)
Do migrants steal jobs in developing economies? A research on artisan entrepreneurs in Ghana(2025)
Advertising Likeability and Its Effectiveness(2011)
Government Communication and Behavioral Change amidst COVID-19: Role of Awareness and Fear & Panic(2022)
Government Communication and Behavioral Change amidst COVID-19: Role of Awareness and Fear & Panic(2023)
Relying on what they know: marketing communication tools and female entrepreneurs in developing countries(2025)
"Bridging Institutional Support and Public Sector Performance: The Mediating Role of Service Innovation in developing economies"(2025)
Capacity building for entrepreneurship development in Ghana : prospects and challenges(2013)

Collaboration Network

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About This Profile

This profile is generated from publicly available publication metadata and is intended for research discovery purposes. Themes, summaries, and trajectories are inferred computationally and may not capture the full scope of the lecturer's work. For authoritative information, please refer to the official KNUST profile.