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The effects of corporate rebranding on customer satisfaction and loyalty: Empirical evidence from the Ghanaian banking industry

Paper Details
Authors:
Bylon Abeeku Bamfo
Courage Simon Kofi Dogbe
Charles Osei-Wusu
Publication Date: 2018-01-01
Customer Service Quality and LoyaltyBusiness, Management and AccountingOrganizational Behavior and Human Resource ManagementSocial Sciences
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