Richard Owusu-Afriyie
This researcher conducts a comprehensive study of the global business-to-business (B2B) marketing landscape in African countries, focusing on themes such as international collaborations, digital technologies, corporate social responsibility, and supply chain management. Using methodologies including surveys, statistical modeling, and literature reviews, they examine factors influencing B2B strategy, market trends, and customer behavior. The research also explores the role of innovation and knowledge management in driving competitive performance across various industries. The study integrates insights from both domestic practices (e.g., local content creation) and international collaborations, with a particular emphasis on addressing both local and global markets.
Blood Pressure and Hypertension Studies
Business Strategy and Innovation
Construction Project Management and Performance
Consumer Packaging Perceptions and Trends
Customer Service Quality and Loyalty
Digital Marketing and Social Media
Emergency and Acute Care Studies
Facility Location and Emergency Management
Family Business Performance and Succession
Fiscal Policy and Economic Growth
Food composition and properties
Franchising Strategies and Performance
French Urban and Social Studies
Global and Cross-Cultural Management
Global Maternal and Child Health
Infant Development and Preterm Care
Innovation and Knowledge Management
Innovation and Socioeconomic Development
International Business and FDI
International Development and Aid
Leadership, Human Resources, Global Affairs
Mining and Resource Management
Natural Resources and Economic Development
Outsourcing and Supply Chain Management
Psychology of Social Influence
Public Procurement and Policy
Public-Private Partnership Projects
Sharing Economy and Platforms
Sustainable Supply Chain Management
Viral Infections and Outbreaks Research
Water Quality Monitoring Technologies
Department of Accounting and Finance
Kwame Nkrumah University of Science and Technology