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Mariama Zakari
Department of Marketing and Corporate StrategySocial Sciences

Mariama Zakari

12 Publications8 Research Themes5 Open Access
KNUST Profile
Research Overview & Focus

The researcher focuses on integrating various social psychological concepts across different fields—banking, hospitality, technology, marketing, entrepreneurship, and management—to understand how individuals and institutions behave in social contexts within Islamic finance and banking studies. This involves examining themes like organizational culture, service quality, employee behavior, customer satisfaction, brand reputation, impact of media, consumer behavior, ethical decision-making, and workplace dynamics.

Key Research Themes (8)
Social Sciences

Business Strategy and Innovation

Social Sciences

Consumer Behavior in Brand Consumption and Identification

Social Sciences

Customer Service Quality and Loyalty

Social Sciences

Education, Sociology, Communication Studies

Social Sciences

Entrepreneurship Studies and Influences

Social Sciences

Islamic Finance and Banking Studies

Social Sciences

Job Satisfaction and Organizational Behavior

Social Sciences

Technology Adoption and User Behaviour

Publications (12)

Effects of compensation, informal organization, and commitment on employee retention and productivity in selected banks Ashanti Region, Ghana: The moderating role of job satisfaction

Open Access
2024Islamic Finance and Banking StudiesDOI: 10.20473/ijss.v16i1.48547

Managerial capability, business strategy, and performance: the role of external factors

2023Business Strategy and InnovationDOI: 10.1080/13215906.2023.2270526

THE ROLE OF EMPLOYEE COMMITMENT ON ORGANIZATIONAL PERFORMANCE AND THE INTENTION TO STAY

2022Job Satisfaction and Organizational BehaviorDOI: 10.17576/ebangi.2022.1905.11

Entrepreneurial Passion and Social Entrepreneurial Intent: The Mediating Role of Entrepreneurial Self-Efficacy in Public Universities in Ghana

Open Access
2022Entrepreneurship Studies and InfluencesDOI: 10.31219/osf.io/5m7q8

Entrepreneurial Passion and Social Entrepreneurial Intent: The Mediating Role of Entrepreneurial Self-Efficacy in Public Universities in Ghana

Open Access
2022Entrepreneurship Studies and InfluencesDOI: 10.24018/ejbmr.2022.7.2.1309

Workplace Friendship and Teacher Citizenship Behaviour, The Moderating Role of Workplace Jealousy: An Empirical Analysis of Senior High Schools in Ghana

Open Access
2022Education, Sociology, Communication StudiesDOI: 10.25105/imar.v20i1.7817

THE STUDY OF ADOPTING ECOMMERCE PLATFORMS IN GHANA BASED ON IMPULSIVE BUYING BEHAVIOUR THEORY

Open Access
2021Technology Adoption and User BehaviourDOI: 10.47672/ijbs.773

ENTREPRENEURIAL ORIENTATION AND FIRM PERFORMANCE: THE MODERATING ROLE OF TRANSFORMATIONAL LEADERSHIP BEHAVIOUR OF SMEs IN GHANA.

2021Entrepreneurship Studies and InfluencesDOI: 10.47672/ije.736

Effect of celebrity endorsement on telecommunication companies’ reputation

2019Consumer Behavior in Brand Consumption and IdentificationDOI: 10.1108/mrr-12-2018-0470

Perceived Online Risk, Consumer Trust and M-Shopping Behaviour

2019Technology Adoption and User Behaviour

Organizational Culture and Organisational Performance: Empirical Evidence from the Banking Industry in Ghana

2013Islamic Finance and Banking Studies

Impact of Service Quality on Customer Loyalty in the Hotel Industry: An Empirical Study from Ghana

2013Customer Service Quality and Loyalty
Academic Metrics
DepartmentDepartment of Marketing and Corporate Strategy
Total Publications12
Research Themes8
Open Access Papers5

Department of Marketing and Corporate Strategy

Kwame Nkrumah University of Science and Technology

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