Department of Marketing and Corporate StrategySocial Sciences
Eric Ato Mackin
3 Publications2 Research Themes
Research Overview & Focus
A researcher focuses on examining factors influencing technology adoption and user behavior across diverse social contexts, including individual and group levels, with a particular emphasis on how individuals and consumer groups make purchasing decisions together in various settings.
Key Research Themes (2)
Social Sciences
Consumer Retail Behavior Studies
Social Sciences
Technology Adoption and User Behaviour
Publications (3)
New Paradigms: Operationalising Push–Pull-Drag-Deter-Mooring Theory in Marketing
Analysis of young banked and unbanked customers' usage, satisfaction, trust and loyalty for mobile money services in Ghana
Analysis of Young Banked and Unbanked Customers Usage, Satisfaction, Trust and Loyalty for Mobile Money Services in Ghana.
Academic Metrics
DepartmentDepartment of Marketing and Corporate Strategy
Total Publications3
Research Themes2
Open Access Papers0
Department of Marketing and Corporate Strategy
Kwame Nkrumah University of Science and Technology