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Eric Ato Mackin
Department of Marketing and Corporate StrategySocial Sciences

Eric Ato Mackin

3 Publications2 Research Themes
KNUST Profile
Research Overview & Focus

A researcher focuses on examining factors influencing technology adoption and user behavior across diverse social contexts, including individual and group levels, with a particular emphasis on how individuals and consumer groups make purchasing decisions together in various settings.

Key Research Themes (2)
Social Sciences

Consumer Retail Behavior Studies

Social Sciences

Technology Adoption and User Behaviour

Publications (3)

New Paradigms: Operationalising Push–Pull-Drag-Deter-Mooring Theory in Marketing

2024Consumer Retail Behavior StudiesDOI: 10.1007/978-3-031-65357-5_47

Analysis of young banked and unbanked customers' usage, satisfaction, trust and loyalty for mobile money services in Ghana

2021Technology Adoption and User BehaviourDOI: 10.1504/ijbsr.2022.119602

Analysis of Young Banked and Unbanked Customers Usage, Satisfaction, Trust and Loyalty for Mobile Money Services in Ghana.

2020Technology Adoption and User BehaviourDOI: 10.1504/ijbsr.2021.10032702
Academic Metrics
DepartmentDepartment of Marketing and Corporate Strategy
Total Publications3
Research Themes2
Open Access Papers0

Department of Marketing and Corporate Strategy

Kwame Nkrumah University of Science and Technology

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