Anthony Acheampong
The researcher has conducted extensive work in diverse areas such as E-Payment adoption and consumer behavior, examining factors influencing technology acceptance and use. Their research explores how trust and digital platforms impact user decision-making in international trade and e-commerce, while also focusing on economic growth through metrics like DETERMINING MEDIATING EFFECTS OF TRUST ON E-PAYMENT READINESS. The work delves into the role of social media and peer-to-peer networks in influencing market dynamics and innovation, particularly in emerging economies. Their research integrates insights from digital platforms and IT impact studies to provide a comprehensive understanding of how technology evolves and adapts across societal contexts.
Digital Marketing and Social Media
Digital Platforms and Economics
Economic Growth and Development
ICT Impact and Policies
Peer-to-Peer Network Technologies
Technology Adoption and User Behaviour
Department of Communication Design
Kwame Nkrumah University of Science and Technology