Department of Marketing and Corporate StrategySocial Sciences
Bylon Abeeku Bamfo
30 Publications18 Research Themes13 Open Access
Research Overview & Focus
The researcher has conducted extensive work across diverse domains, focusing on the interplay between various social sciences fields. Their primary areas of interest revolve around understanding how factors such as customer service quality, environmental sustainability, innovation, and financial inclusion influence business practices, economic development, and social outcomes. Through a synthesis of themes across multiple publications, the researcher has investigated how these elements shape decision-making processes, marketing strategies, cultural behaviors, and organizational performance. Their work highlights the importance of examining both internal mechanisms (e.g., advertising, technology adoption) and external influences (e.g., policy changes, economic crises) in fostering sustainable growth and equitable development.
Key Research Themes (18)
Social Sciences
Community Development and Social Impact
Social Sciences
Consumer Behavior in Brand Consumption and Identification
Social Sciences
Consumer Packaging Perceptions and Trends
Social Sciences
COVID-19 Pandemic Impacts
Social Sciences
Customer Service Quality and Loyalty
Social Sciences
Digital Marketing and Social Media
Social Sciences
Entrepreneurship Studies and Influences
Social Sciences
Environmental Sustainability in Business
Social Sciences
Innovation and Knowledge Management
Social Sciences
Innovation and Socioeconomic Development
Social Sciences
Islamic Finance and Banking Studies
Social Sciences
Management and Marketing Education
Social Sciences
Marketing and Advertising Strategies
Social Sciences
Microfinance and Financial Inclusion
Social Sciences
Migration, Ethnicity, and Economy
Social Sciences
Poverty, Education, and Child Welfare
Social Sciences
Private Equity and Venture Capital
Social Sciences
Technology Adoption and User Behaviour
Publications (30)
Reducing Employee Turnover Intentions Through Leader–Member Exchange (LMX) and Employee Trust
Relying on what they know: marketing communication tools and female entrepreneurs in developing countries
Do migrants steal jobs in developing economies? A research on artisan entrepreneurs in Ghana
Examining the Impact of Entrepreneurship Education, Environmental Factors, and Role Models on Entrepreneurial Intention
Open Access"Bridging Institutional Support and Public Sector Performance: The Mediating Role of Service Innovation in developing economies"
Open AccessIntervention programs and women empowerment: the role of skills acquisition and development and financial independence
Marketing capability and firm performance: the mediating role of resource orchestration capability
Open AccessDeveloping a framework for entrepreneurship ecosystem for developing countries: The application of institutional theory
Open AccessGovernment Communication and Behavioral Change amidst COVID-19: Role of Awareness and Fear & Panic
Open AccessGovernment Communication and Behavioral Change amidst COVID-19: Role of Awareness and Fear & Panic
Open AccessSocial risk, green market orientation, entrepreneurial orientation, and new product performance among European Multinational Enterprises operating in developing economies
Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success
Making do by doing without: bricolage in the funding sources of female entrepreneurs in resource-constrained environments
Assessing the Intermediary Role of Relationship Ending Capability and Dark Side Between Network Embeddedness and SMEs’ Innovation Performance
Open AccessEffect of Internal Knowledge Sourcing on MNEs Subsidiaries’ Service Innovation Performance. The Role of Exploitative Learning and Entrepreneurial Orientation
Effect of entrepreneurial orientation on radical innovation performance among manufacturing SMEs: the mediating role of absorptive capacity
MARKET ORIENTATION AND NEW PRODUCT SUCCESS RELATIONSHIP: THE ROLE OF INNOVATION CAPABILITY, ABSORPTIVE CAPACITY, GREEN BRAND POSITIONING
Making Do by Doing without: The Funding Sources of Female Entrepreneurs in Developing Countries
Consumer Ethnocentrism: Empirical evidence from Ghana
Open AccessMarket orientation and performance of small and medium enterprises in Ghana: The mediating role of innovation
Open AccessEffect of television adverts on children’s purchase behaviour: Evidence from Ghana
Open AccessThe effects of corporate rebranding on customer satisfaction and loyalty: Empirical evidence from the Ghanaian banking industry
Open AccessAbusive customer behaviour and frontline employee turnover intentions in the banking industry: The mediating role of employee satisfaction
Open AccessFactors influencing the choice of private and public hospitals: empirical evidence from Ghana
Capacity Building for Entrepreneurship Development in Ghana: The Perspectives of Owner Managers
2015Entrepreneurship Studies and Influences
Capacity building for entrepreneurship development in Ghana : prospects and challenges
Open Access2013Private Equity and Venture Capital
Brand salience of OTC pharmaceuticals through package appearance
Consumer Attitude toward Products Made in Ghana
2012Innovation and Socioeconomic Development
Advertising Likeability and Its Effectiveness
2011Management and Marketing Education
Exploring the Relationship between Customer Satisfaction and Loyalty in the Mobile Telecommunication Industry in Ghana
2009Customer Service Quality and Loyalty
Academic Metrics
DepartmentDepartment of Marketing and Corporate Strategy
Total Publications30
Research Themes18
Open Access Papers13
Department of Marketing and Corporate Strategy
Kwame Nkrumah University of Science and Technology