John Serbe Marfo
Department of Supply Chain and Information SystemsSocial SciencesHealth SciencesPhysical Sciences

John Serbe Marfo

31 Publications20 Research Themes14 Open Access
Research Overview & Focus

The researcher investigates the profound impact of big data on multiple domains, leveraging advancements in artificial intelligence and digital technology to explore its influence across education, healthcare, supply chain management, social media platforms, and organizational performance. They examine themes such as how big data enhances decision-making, fosters innovation, and shapes inclusivity while addressing ethical and societal challenges.

Key Research Themes (20)
Social Sciences

Academic integrity and plagiarism

Social Sciences

Big Data and Business Intelligence

Health Sciences

Blood Pressure and Hypertension Studies

Social Sciences

Child Development and Digital Technology

Physical Sciences

COVID-19 impact on air quality

Social Sciences

Customer Service Quality and Loyalty

Social Sciences

Digital Economy and Work Transformation

Social Sciences

Digital Marketing and Social Media

Social Sciences

Diverse Musicological Studies

Social Sciences

Economic and Technological Innovation

Social Sciences

Educational Games and Gamification

Social Sciences

Entrepreneurship Studies and Influences

Social Sciences

Ethics and Social Impacts of AI

Social Sciences

Innovation and Knowledge Management

Social Sciences

Microfinance and Financial Inclusion

Physical Sciences

Music and Audio Processing

Social Sciences

Online and Blended Learning

Physical Sciences

Organizational and Employee Performance

Social Sciences

Supply Chain Resilience and Risk Management

Physical Sciences

Urban and Freight Transport Logistics

Publications (31)

Innovation novelty and performance of humanitarian organizations: boundary roles of innovation intensity and external communication

Open Access
2025Innovation and Knowledge ManagementDOI: 10.1108/jhlscm-05-2024-0069

The Journey of a Female Developer from Front-end to Full-stack

2025Entrepreneurship Studies and InfluencesDOI: 10.4324/9781003507314-6

AI and Job Creation for Africa

2025Economic and Technological InnovationDOI: 10.4324/9781003507314-1

Leveraging AI for Freelancing

2025Digital Economy and Work TransformationDOI: 10.4324/9781003507314

Emerging Trends in Digital Platforms and Music Research

2025Music and Audio ProcessingDOI: 10.4324/9781003595656-1

Transformative Impacts of Artificial Intelligence on the Music Industry

2025Diverse Musicological StudiesDOI: 10.4324/9781003595656-2

Domain knowledge, ethical acumen, and query capabilities (DEQ): a framework for generative AI use in education and knowledge work

Open Access
2024Ethics and Social Impacts of AIDOI: 10.1080/2331186x.2024.2439651

Mapping the Research on Artificial Intelligence and Entrepreneurship

Open Access
2024Entrepreneurship Studies and InfluencesDOI: 10.4018/ijeei.343790

Educational technologies and elementary level education – A bibliometric review of scopus indexed journal articles

Open Access
2024Child Development and Digital TechnologyDOI: 10.1016/j.heliyon.2024.e28101

Marketing capability and firm performance: the mediating role of resource orchestration capability

Open Access
2024Innovation and Knowledge ManagementDOI: 10.1080/23311886.2024.2318880

Harnessing Academic Integrity Among Students: Implementation of a Novel Web-Based Application for Plagiarism Detection and Prevention

2024Academic integrity and plagiarismDOI: 10.1080/18146627.2024.2386941

Bridging the gap: Towards guided plagiarism correction strategies

2024Academic integrity and plagiarismDOI: 10.1007/s10639-024-12475-8

Trends in antihypertensive use among privately insured hypertensive clients in Ghana

2024Blood Pressure and Hypertension StudiesDOI: 10.1038/s41371-023-00885-z

Utilization of telepharmacy in the management of hypertension

Open Access
2023Blood Pressure and Hypertension StudiesDOI: 10.1016/j.rcsop.2023.100381

How Digital Transformation is Reshaping Supply Chains: from Networks to Ecosystems

Open Access
2023Supply Chain Resilience and Risk ManagementDOI: 10.46254/au02.20230104

Exploring factors affecting the adoption and continuance usage of drone in healthcare: The role of the environment

Open Access
2023COVID-19 impact on air qualityDOI: 10.1371/journal.pdig.0000266

Investigating the effectiveness of gamification on supply chain operations knowledge and practice

2023Educational Games and GamificationDOI: 10.1111/dsji.12302

TikToking, WhatsApping, and Facebooking Agriculture:

2023Digital Marketing and Social MediaDOI: 10.4324/9781003302346-2

Digital Access among New Shea Farming Entrants in Ghana

2023Microfinance and Financial InclusionDOI: 10.4324/9781003302346-8

Exploring Factors Affecting the Adoption and Continuance Usage of Drone in Healthcare: The Role of the Environment

Open Access
2023Organizational and Employee PerformanceDOI: 10.1101/2023.05.04.23289511

Trends in Antihypertensive Use among Privately insured hypertensive Clients in Ghana

Open Access
2023Blood Pressure and Hypertension StudiesDOI: 10.21203/rs.3.rs-2647918/v1

Data for: <b>The Effect of Big Data Analytics Capability on Supply Chain Performance: The Role of Supply Chain Resilience.</b>

Open Access
2023Big Data and Business IntelligenceDOI: 10.6084/m9.figshare.24294955.v1

Data for: <b>The Effect of Big Data Analytics Capability on Supply Chain Performance: The Role of Supply Chain Resilience.</b>

Open Access
2023Big Data and Business IntelligenceDOI: 10.6084/m9.figshare.24294955

The Effect of Self-Service Technologies on Customer Experiences in Banking

Open Access
2022Customer Service Quality and LoyaltyDOI: 10.4018/ijom.299404

The use of interorganizational information systems in digitalizing supply chains: a systematic literature review and research agenda for Africa.

2021Urban and Freight Transport Logistics

A Dynamic Capability Perspective to Understanding the Typology of Big Data Capabilities. Evidence from a Ghanaian Health Insurance Firm

Open Access
2017Big Data and Business IntelligenceDOI: 10.12856/jhia-2017-v4-i1-183

A Typology of Big Data Capabilities from Resources to Dynamic Capabilities. Evidence from a Ghanaian Health Insurance Firm.

2017Big Data and Business Intelligence

Big Data and Organizational Learning: Conceptualizing the Link

2016Big Data and Business IntelligenceDOI: 10.1007/978-3-319-28883-3_20

Developing big data capabilities in developing countries: Evidence from a cross industry study in Ghana

2015Big Data and Business Intelligence

Implementation of e-Learning in Ghanaian Tertiary Institutions (A Case Study of KNUST)

2011Online and Blended Learning

Implementation of e-learning in Ghanaian universities: a case study of KNUST

2008Online and Blended Learning
Academic Metrics
DepartmentDepartment of Supply Chain and Information Systems
Total Publications31
Research Themes20
Open Access Papers14

Department of Supply Chain and Information Systems

Kwame Nkrumah University of Science and Technology

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