LH
Department of Marketing and Corporate StrategySocial Sciences
Lawrence Kwabena Hornuvo
3 Publications2 Research Themes2 Open Access
Research Overview & Focus
The researcher's work synthesizes dual themes of business sustainability and pandemic resilience. In "Environmental Sustainability in Business," they examine how green market orientation, innovation capability, knowledge acquisition, and brand positioning influence new product success. Simultaneously, their focus on "COVID-19 Pandemic Impacts" explores the role of government communication and behavioral change during the pandemic, emphasizing how media and public discourse shape responses to health crises.
Key Research Themes (2)
Social Sciences
COVID-19 Pandemic Impacts
Social Sciences
Environmental Sustainability in Business
Publications (3)
Government Communication and Behavioral Change amidst COVID-19: Role of Awareness and Fear & Panic
Open AccessGovernment Communication and Behavioral Change amidst COVID-19: Role of Awareness and Fear & Panic
Open AccessGreen market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success
Academic Metrics
DepartmentDepartment of Marketing and Corporate Strategy
Total Publications3
Research Themes2
Open Access Papers2
Department of Marketing and Corporate Strategy
Kwame Nkrumah University of Science and Technology