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LH
Department of Marketing and Corporate StrategySocial Sciences

Lawrence Kwabena Hornuvo

3 Publications2 Research Themes2 Open Access
KNUST Profile
Research Overview & Focus

The researcher's work synthesizes dual themes of business sustainability and pandemic resilience. In "Environmental Sustainability in Business," they examine how green market orientation, innovation capability, knowledge acquisition, and brand positioning influence new product success. Simultaneously, their focus on "COVID-19 Pandemic Impacts" explores the role of government communication and behavioral change during the pandemic, emphasizing how media and public discourse shape responses to health crises.

Key Research Themes (2)
Social Sciences

COVID-19 Pandemic Impacts

Social Sciences

Environmental Sustainability in Business

Publications (3)

Government Communication and Behavioral Change amidst COVID-19: Role of Awareness and Fear & Panic

Open Access
2023COVID-19 Pandemic ImpactsDOI: 10.32388/ekdy28.2

Government Communication and Behavioral Change amidst COVID-19: Role of Awareness and Fear & Panic

Open Access
2022COVID-19 Pandemic ImpactsDOI: 10.32388/ekdy28

Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success

2021Environmental Sustainability in BusinessDOI: 10.1108/ejim-09-2020-0345
Academic Metrics
DepartmentDepartment of Marketing and Corporate Strategy
Total Publications3
Research Themes2
Open Access Papers2

Department of Marketing and Corporate Strategy

Kwame Nkrumah University of Science and Technology

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