Jerry Jay Kraa
The researcher's work centers on examining the interplay between socio-economic developments and technological/financial innovations across various domains such as business performance, customer service, digital marketing, maritime ports, Islamic finance, education, leadership, health, and technology impact. By analyzing representative papers from each theme, the study highlights how these factors collectively shape socio-economic systems, particularly in Ghana, through their influence on business, customer satisfaction, innovation, social media engagement, and financial systems. The research underscores the role of innovation and socio-economic development as key drivers of growth across diverse sectors.
Consumer Behavior in Brand Consumption and Identification
Customer Service Quality and Loyalty
Digital Marketing and Social Media
Education, Leadership, and Health Research
Entrepreneurship Studies and Influences
Impact of Technology on Adolescents
Innovation and Socioeconomic Development
Islamic Finance and Banking Studies
Maritime Ports and Logistics
Occupational Health and Safety Management
Outsourcing and Supply Chain Management
Linking entrepreneurial competence and social value creation: mediated moderation effect of process innovation and adaptive capacity
The Effect of Innovative Capabilities and Entrepreneurial Attitude on Performance of Small and Medium Scale Enterprises in Ghana
Open AccessExamining the effect of fleet management on competitive advantage in the transport industry
Open AccessMarket orientation and performance of small and medium enterprises in Ghana: The mediating role of innovation
Open AccessEffect of television adverts on children’s purchase behaviour: Evidence from Ghana
Open AccessEffect of Customer Relationship Management on Customer Retention in the Ghanaian Banking Sector
Open AccessPORTER’S FIVE FORCES IMPACT ON THE PERFORMANCE OF COMPANIES IN THE BANKING INDUSTRY IN GHANA
EFFECT OF SERVICE QUALITY ON STUDENTS’ INTENTION TO PROVIDE FUNDING SUPPORT TO PRIVATE UNIVERSITIES IN GHANA: THE MEDIATING ROLE OF STUDENTS’ SATISFACTION
Open AccessImpact Of Social Media Usage On Academic Performance; Mediating Role Of Attitude Towards Learning - An Empirical Study Of Private University Students In Ghana
The Impact Of Brand Personality On Student Enrolment Intentions: The Mediating Role Of Brand Engagement - Evidence From Ghana
Impact of HEdPERF on Students’ Satisfaction and Academic Performance in Ghanaian Universities; Mediating Role of Attitude towards Learning
Open AccessEffect Of Outsourcing On Competitive Advantage: Mediating Role Of Innovation - An Empirical Study Of Businesses In Ghana
American Research Journal of Business and Management
Department of Marketing and Corporate Strategy
Kwame Nkrumah University of Science and Technology