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Decision-making in international marketing: past, present and future

Paper Details
Authors:
Jοãο S. Oliveira
Magnus Hultman
Nathaniel Boso
Ian R. Hodgkinson
Paul Hughes
Ekaterina Nemkova
Anne L. Souchon
Publication Date: 2023-08-20
Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and AccountingMarketingSocial Sciences
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