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Challenges in Using a Mixed-Method Approach to Explore the Relationship Between Big Data Analytics Capabilities and Market Performance

Paper Details
Authors:
Oluwaseun Olabode
Nathaniel Boso
Magnus Hultman
Constantinos N. Leonidou
Publication Date: 2023-01-01
Big Data and Business IntelligenceBusiness, Management and AccountingManagement Information SystemsSocial Sciences
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