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What drives me there? The interplay of socio-psychological gratification and consumer values in social media brand engagement

Paper Details
Authors:
Kofi Osei-Frimpong
Graeme McLean
Nazrul Islam
Brigid Appiah Otoo
Publication Date: 2022-04-02
Digital Marketing and Social MediaSocial SciencesSociology and Political ScienceSocial Sciences
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