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Developing and deploying marketing agility in an emerging economy: the case of Blue Skies

Paper Details
Authors:
Collins Osei
Joseph Amankwah‐Amoah
Zaheer Khan
Maktoba Omar
Mavis Gutu
Publication Date: 2018-09-11
Innovation and Knowledge ManagementBusiness, Management and AccountingStrategy and ManagementSocial Sciences
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