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Sampson Ato Sarsah

Marketing and Corporate Strategy

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Research Summary

(inferred from publications by AI)

The researcher's work integrates a comprehensive exploration of influential factors that shape innovation performance, entrepreneurial success, customer service quality, and technological adoption across diverse contexts. Their studies highlight how cultural orientations, organizational ambidexterity, and socio-economic influences interact with SMEs' capabilities to drive success in these areas, offering insights into the dynamic interplay between context and influence.

Research Themes

All Papers

Organizational learning ambidexterity and openness, as determinants of SMEs' innovation performance(2020)
MARKET ORIENTATION AND NEW PRODUCT SUPERIORITY AMONG SMALL AND MEDIUM-SIZED ENTERPRISES (SMEs): THE MODERATING ROLE OF INNOVATION CAPABILITY(2019)
Effect of network embeddedness on innovation performance of small and medium-sized enterprises(2020)
Effect of entrepreneurial orientation on radical innovation performance among manufacturing SMEs: the mediating role of absorptive capacity(2020)
Individual’s Cultural Orientation and Perceived Service Quality in the Hospitality Industry(2019)
Customers’ adoption of e-banking and its effects on banking services patronage in Ghana(2021)

Collaboration Network

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About This Profile

This profile is generated from publicly available publication metadata and is intended for research discovery purposes. Themes, summaries, and trajectories are inferred computationally and may not capture the full scope of the lecturer's work. For authoritative information, please refer to the official KNUST profile.