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Richard Owusu-Afriyie

Accounting and Finance

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Research Summary

(inferred from publications by AI)

This researcher conducts a comprehensive study of the global business-to-business (B2B) marketing landscape in African countries, focusing on themes such as international collaborations, digital technologies, corporate social responsibility, and supply chain management. Using methodologies including surveys, statistical modeling, and literature reviews, they examine factors influencing B2B strategy, market trends, and customer behavior. The research also explores the role of innovation and knowledge management in driving competitive performance across various industries. The study integrates insights from both domestic practices (e.g., local content creation) and international collaborations, with a particular emphasis on addressing both local and global markets.

Research Themes

All Papers

Critical success factors determining performance of cross‐border acquisition: Evidence from the African telecom market(2020)
The buying network in international project business: A comparative case study of development projects(2006)
The internationalization of project-business firms : an opportunities, learning, and networks perspective(2019)
Collective Network Capability in International Project Business Networks. A Case Study of the Business Network for the Ashanti Electrification Project in Ghana(2003)
Which UGC features drive web purchase intent? A spike-and-slab Bayesian Variable Selection Approach(2016)
Stakeholders’ Perceptions of Contents and Activities on Corporate Facebook Pages(2019)
Building Brand and Customer Loyalty in an African Business-to-Business Context(2021)
The Marketing Mix in the Business-to-Business Market(2021)
Emerging Issues in Business-to-Business Marketing(2021)
Understanding internationalisation of informal African firms through a network perspective(2022)
Prevalence and awareness of Hypertension among urban and rural Adults in Hohoe Municipality, Ghana(2017)
Prevalence and awareness of Hypertension among urban and rural Adults in the Keta Municipality, Ghana(2017)
Brand salience of OTC pharmaceuticals through package appearance(2012)
Understanding establishment mode choice of foreign manufacturing firms in Ghana(2015)
Market entry into Africa: Acquisitions and international joint ventures. Studies of foreign firms' market entry strategies, challenges, and performance in Africa(2020)
Managing Risk and Turbulence in Internationalization of Foreign Companies to South Africa: Lessons from Seven Finnish Business-to-Business Firms(2011)
Do Strategic Motives Affect Ownership Mode of Foreign Direct Investments (FDIs) in Emerging African Markets? Evidence from Ghana(2016)
Determinants of equity changes in partial acquisitions of Finnish multinationals in foreign markets(2019)
Institutional actors, policy and internationalisation of emerging market SMEs: lessons from AGOA and the Ghanaian Textile Industry(2022)
Exploring the determinants of acquisition integration capability: lessons from the acquisitions of Finnish multinational enterprises(2019)
Potential localization effects of international new ventures : some implications for emerging economies(2018)
Market entry into Africa : Acquisitions and international joint ventures. Studies of foreign firms' market entry strategies, challenges, and performance in Africa(2021)
Institutional Actors, Policy and Internationalisation of Emerging Market SMEs: Lessons from AGOA and the Ghanaian Textile Industry(2021)
Exploring the determinants of acquisition integration capability: lessons from the acquisitions of Finnish multinational enterprises(2021)
Internationalisation patterns of African sharing economy companies: The role of gateway markets(2023)
Prediction of Water Quality Temperature in the Growth Pattern of Fish (Nile Tilapia) and Plant (Lettuce) in a Prototype-Safe, Automated Aquaponics Environment Using Deep Learning(2024)
What is a Responsible Supply Chain?(2012)
Parboiling Of Paddy Rice, The Science And Perceptions Of It As Practiced In Northern Ghana(2013)
International joint ventures research on Africa: A systematic literature review, propositions, and contextualization(2018)
A 3-R principle for characterizing failure in relief supply chains’ response to natural disasters(2015)
Project business: a distinct mode of internationalization(2007)
Africa as a source location: literature review and implications(2014)
Business-to-Business Sourcing and Outsourcing(2021)
A business network perspective on local content in emerging African petroleum nations(2016)
External barriers facing internationalising sharing economy companies: a study of European and American sharecoms(2019)
Strategic Alliance Relationships and Performance in the Business-to-Business Market(2021)
Strategy in the Business-to-Business Market(2021)
External barriers facing internationalising sharing economy companies: a study of European and American sharecoms(2019)
Context matters: examining factors influencing the implementation of evidence-based family systems care for small and sick newborns across the care continuum(2025)
Project marketing to Africa: lessons from the case of IVO Transmission Engineering and Ghana’s national electrification scheme(2002)
Challenges to build, operate, and transfer projects to provide infrastructure for African economy(2017)
Business-to-Business Marketing: How to Understand and Succeed in Business Marketing in an Emerging Africa(2021)
Business-to-Business Marketing(2021)
Business-to-Business Marketing: An African Perspective. How to Understand and Succeed in Business Marketing in an Emerging Africa(2021)
Understanding Internationalization of Informal African SMEs through a Network Perspective. EIBA-IBR Paper Development Workshop(2020)
Implementing Corporate Social Responsibility (CSR) in Africa : a conceptualisation and propositions(2011)
Achieving Local Content in Extractive Industries of African Countries(2021)
China–Africa relationships: A systematic literature review and future directions(2024)
The Chinese Dragon Engages Africa(2010)
African Regional Cooperation and Growth Triangle Strategies(2007)
International joint ventures research on Africa : A systematic literature review, propositions, and contextualization(2021)
Activities and Resources of Institutional Actors in International Development Projects(2014)
Affärsrelationer mellan Sverige och Kina(2013)
Managing Business with Governments, Institutions and Non-business Actors(2021)
Developing Sales and Marketing Capability in African B2B Context(2021)
Business-to-Business Service Delivery(2021)
Systems and Project Business(2021)
Buyer–Seller Relationship in Business-to-Business (B2B) Marketing in the African Context(2021)
Buying from Business Sellers(2021)
Selling to Business Buyers(2021)
Conclusion(2021)
Differences in quality indicators of emergency care between on- and off-hours at Ghanaian district hospitals(2025)
Family involvement along the care continuum for small and sick newborns – attitudes and skills of healthcare providers in Ghana(2025)
Improving the specimen referral system in Ghana: findings from a landscape assessment(2025)

Collaboration Network

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About This Profile

This profile is generated from publicly available publication metadata and is intended for research discovery purposes. Themes, summaries, and trajectories are inferred computationally and may not capture the full scope of the lecturer's work. For authoritative information, please refer to the official KNUST profile.