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Mariama Zakari

Marketing and Corporate Strategy

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Research Summary

(inferred from publications by AI)

The researcher focuses on integrating various social psychological concepts across different fields—banking, hospitality, technology, marketing, entrepreneurship, and management—to understand how individuals and institutions behave in social contexts within Islamic finance and banking studies. This involves examining themes like organizational culture, service quality, employee behavior, customer satisfaction, brand reputation, impact of media, consumer behavior, ethical decision-making, and workplace dynamics.

Research Themes

All Papers

Organizational Culture and Organisational Performance: Empirical Evidence from the Banking Industry in Ghana(2013)
Effects of compensation, informal organization, and commitment on employee retention and productivity in selected banks Ashanti Region, Ghana: The moderating role of job satisfaction(2024)
Impact of Service Quality on Customer Loyalty in the Hotel Industry: An Empirical Study from Ghana(2013)
Effect of celebrity endorsement on telecommunication companies’ reputation(2019)
Perceived Online Risk, Consumer Trust and M-Shopping Behaviour(2019)
THE STUDY OF ADOPTING ECOMMERCE PLATFORMS IN GHANA BASED ON IMPULSIVE BUYING BEHAVIOUR THEORY(2021)
Entrepreneurial Passion and Social Entrepreneurial Intent: The Mediating Role of Entrepreneurial Self-Efficacy in Public Universities in Ghana(2022)
ENTREPRENEURIAL ORIENTATION AND FIRM PERFORMANCE: THE MODERATING ROLE OF TRANSFORMATIONAL LEADERSHIP BEHAVIOUR OF SMEs IN GHANA.(2021)
Entrepreneurial Passion and Social Entrepreneurial Intent: The Mediating Role of Entrepreneurial Self-Efficacy in Public Universities in Ghana(2022)
Managerial capability, business strategy, and performance: the role of external factors(2023)
Workplace Friendship and Teacher Citizenship Behaviour, The Moderating Role of Workplace Jealousy: An Empirical Analysis of Senior High Schools in Ghana(2022)
THE ROLE OF EMPLOYEE COMMITMENT ON ORGANIZATIONAL PERFORMANCE AND THE INTENTION TO STAY(2022)

Collaboration Network

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About This Profile

This profile is generated from publicly available publication metadata and is intended for research discovery purposes. Themes, summaries, and trajectories are inferred computationally and may not capture the full scope of the lecturer's work. For authoritative information, please refer to the official KNUST profile.