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Research Summary
(inferred from publications by AI)The researcher's work synthesizes dual themes of business sustainability and pandemic resilience. In "Environmental Sustainability in Business," they examine how green market orientation, innovation capability, knowledge acquisition, and brand positioning influence new product success. Simultaneously, their focus on "COVID-19 Pandemic Impacts" explores the role of government communication and behavioral change during the pandemic, emphasizing how media and public discourse shape responses to health crises.
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This profile is generated from publicly available publication metadata and is intended for research discovery purposes. Themes, summaries, and trajectories are inferred computationally and may not capture the full scope of the lecturer's work. For authoritative information, please refer to the official KNUST profile.