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Jerry Jay Kraa

Marketing and Corporate Strategy

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Research Summary

(inferred from publications by AI)

The researcher's work centers on examining the interplay between socio-economic developments and technological/financial innovations across various domains such as business performance, customer service, digital marketing, maritime ports, Islamic finance, education, leadership, health, and technology impact. By analyzing representative papers from each theme, the study highlights how these factors collectively shape socio-economic systems, particularly in Ghana, through their influence on business, customer satisfaction, innovation, social media engagement, and financial systems. The research underscores the role of innovation and socio-economic development as key drivers of growth across diverse sectors.

Research Themes

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Collaboration Network

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About This Profile

This profile is generated from publicly available publication metadata and is intended for research discovery purposes. Themes, summaries, and trajectories are inferred computationally and may not capture the full scope of the lecturer's work. For authoritative information, please refer to the official KNUST profile.